Written for Google - UX Designer
Looking for a designer who has already built experiences for creators?
Hi, I'm Alex. From early-stage startups to a large enterprise platform, I've designed new products and built on existing experiences. I've spent five years in product design, with nearly four of them at Sprinklr. I've learned that the important part isn't designing the prototype, it’s understanding the problem a product is solving and creating simple experiences that anybody can use.
Why am I fit for this role?
I’ve built experiences for creators
At Sprinklr, I designed a new influencer marketing platform that connects creators with businesses to promote new products. Working alongside design directors, UXR, product managers, and engineering, I started by understanding the core needs of both campaign managers and creators. From a creator’s perspective, this included outreach, campaign invitations, and submitting advertising content for approval.
I’ve designed translation experiences
Another project I worked on was defining translation experiences for a new survey product at Sprinklr. Making every survey available to every respondent was a core part of the survey building experience. From building the flows that allowed users to create translations for their surveys, to defining how respondents select languages, I became very familiar with users on either end of the experience.
I partner with UXR to identify user needs
On every project, I worked with UXR to understand the problem space I was working in to ensure I designed an experience that solved real user needs. This is a critical part of any project, as designing based off assumptions can end with a product that doesn’t work for everyone. Cross-functional collaboration is something I’m very familiar with, and I always see projects from idea through implementation with engineering.
Relevant Projects
In-App Surveys
A customer required a survey distribution capability that wasn't yet available in the platform. Although this feature already existed on the roadmap, it was prioritized to support a deal in the $250k - $350k range. As the sole designer responsible for survey distribution features, I led the end-to-end design effort while modernizing existing workflows along the way.
Platform Settings Redesign
Settings across four product modules had evolved independently over time, resulting in inconsistent navigation, duplicated patterns, and a frustrating experience for users. My goal was to create a unified settings experience that made configuration easier to navigate while establishing scalable patterns for future growth.
Influencer Marketing
Customers were running influencer campaigns outside the platform, with no surface, no pattern in the design system, and no internal agreement on what the product should be. I built discovery around conversation instead of filters, because people described who they wanted in language our filters couldn't express, and it launched to three beta accounts.
What I Bring
Creator and Language experience
Defining flows for multiple user groups
Experience working UXR, product, and engineering
Design systems & pattern documentation
Designing in Figma
Presenting work to various stakeholders
Patterns that outlast the project
About Me
I'm a Product Designer passionate about creating intuitive digital experiences that help people accomplish their goals with confidence. I enjoy transforming complex problems into thoughtful, user-centered solutions through research, collaboration, and iterative design.
I hold a Bachelor's degree in UX Design from Purdue University, along with a minor in Communications and a Certificate in Entrepreneurship and Innovation. These experiences have strengthened my ability to balance user needs, business strategy, and clear communication throughout the design process.
Testimonials
“He was particularly influential in conversations surrounding usability and AI conversational design, bringing strategic thinking, deep design expertise, and a clear rationale to his decisions. Alex has a talent for balancing user needs, business objectives, and technical considerations, which made him a trusted partner cross-functionally.”
— Parker Gindele, Former Manager
“I had the opportunity to work with him on a number of complex features and improvements for our product. What impressed me the most about Alex is his ability to contemplate and understand our customers needs and solve user experience problems in a completely new space where there are no existing UI solutions and best practices yet.”
— Kirill Pakhryaev, Lead Designer
“He has a great sense of accountability for his tasks and ensures his deliveries are timely and impeccable. His critical thinking is very high, and he can understand the problem from different lenses to find optimal solutions. He is a team player and looks out for everyone on the team. I know he will go very far is his career as a designer.”
— Saumya Bhatnagar, Chief of Product