Written for EWOR - SaaS UI/UX & Brand Designer
Looking for a designer who has already built products with founders?
Hi, I'm Alex. From early-stage startups to a large enterprise platform, I've designed many new products from the ground up, whether it was with directors on my team or product founders. I've spent five years in product design, with nearly four of them at Sprinklr in B2B SaaS. I've learned that the important part isn't designing the prototype, it’s understanding the problem a product is solving and translating high-level needs into a clear roadmap.
Why am I fit for this role?
I’ve worked with founders and directors
I’m used to working at a high level alongside directors, founders, and engineering. Bringing an idea to life requires cross-functional alignment and understanding across the whole team. Getting feedback fast while rapidly prototyping is vital for success in this space, as it’s better to get to an MVP fast to get feedback and test market fit. Beyond that, ensuring that I’m building an MVP that can scale is also important for future growth.
I’ve owned products from idea to implementation
Seeing a product from the initial idea to implementation is a process I’m familiar with. From exploring a problem space to prototyping and testing market fit, ambiguity is part of every project and I aim to find answers through real feedback from users and stakeholders. Getting a product to a place where it is solving real user needs while achieving key business goals is something I strive for on every project.
I'm comfortable when there's nothing to start from
I defined Sprinklr's Influencer Marketing product from zero: no surface, no pattern in the design system, no internal agreement on what it was. I built discovery around conversation rather than filters, because people described who they wanted in language our filters couldn't express. That choice cost precision and repeatability, so most of the design became deciding where the conversation ends and a working surface begins.
Relevant Projects
In-App Surveys
A customer required a survey distribution capability that wasn't yet available in the platform. Although this feature already existed on the roadmap, it was prioritized to support a deal in the $250k - $350k range. As the sole designer responsible for survey distribution features, I led the end-to-end design effort while modernizing existing workflows along the way.
Platform Settings Redesign
Settings across four product modules had evolved independently over time, resulting in inconsistent navigation, duplicated patterns, and a frustrating experience for users. My goal was to create a unified settings experience that made configuration easier to navigate while establishing scalable patterns for future growth.
Influencer Marketing
Customers were running influencer campaigns outside the platform, with no surface, no pattern in the design system, and no internal agreement on what the product should be. I built discovery around conversation instead of filters, because people described who they wanted in language our filters couldn't express, and it launched to three beta accounts.
What I Bring
End to end ownership
Experience working with founders
Working directly with engineering
Design systems & pattern documentation
Rapidly prototyping for MVP
Understanding high level strategy for the roadmap
Patterns that outlast the project
About Me
I'm a Product Designer passionate about creating intuitive digital experiences that help people accomplish their goals with confidence. I enjoy transforming complex problems into thoughtful, user-centered solutions through research, collaboration, and iterative design.
I hold a Bachelor's degree in UX Design from Purdue University, along with a minor in Communications and a Certificate in Entrepreneurship and Innovation. These experiences have strengthened my ability to balance user needs, business strategy, and clear communication throughout the design process.
Testimonials
“He was particularly influential in conversations surrounding usability and AI conversational design, bringing strategic thinking, deep design expertise, and a clear rationale to his decisions. Alex has a talent for balancing user needs, business objectives, and technical considerations, which made him a trusted partner cross-functionally.”
— Parker Gindele, Former Manager
“I had the opportunity to work with him on a number of complex features and improvements for our product. What impressed me the most about Alex is his ability to contemplate and understand our customers needs and solve user experience problems in a completely new space where there are no existing UI solutions and best practices yet.”
— Kirill Pakhryaev, Lead Designer
“He has a great sense of accountability for his tasks and ensures his deliveries are timely and impeccable. His critical thinking is very high, and he can understand the problem from different lenses to find optimal solutions. He is a team player and looks out for everyone on the team. I know he will go very far is his career as a designer.”
— Saumya Bhatnagar, Chief of Product