Written for Bestow - Senior Product Designer
Looking for a designer who is familiar with complex enterprise software?
Hi, I'm Alex. From early-stage startups to a large enterprise platform, I've designed many new products from the ground up, working cross-functionally to see it from idea to implementation. I've spent five years in product design, with nearly four of them at Sprinklr in enterprise B2B SaaS. I've learned that the important part isn't designing the prototype, it’s understanding the problem a product is solving and translating research insights to usable experiences.
Why am I fit for this role?
I’ve built complex enterprise experiences
From reporting dashboards to monitoring, I’ve built experiences that help major business manage their day to day. I empathize with users to understand their needs and ensure I’m designing solutions that work for them. At Sprinklr, I would often transition between products, quickly understanding different user groups to keep producing high quality design without interruption. I believe that a powerful experience is invisible, because the experience starts to break down when users have to think about what to do next.
I’ve owned products from idea to implementation
Seeing a product from the initial idea to implementation is a process I’m familiar with. From exploring a problem space to prototyping and testing solutions, ambiguity is part of every project and I aim to find answers through real feedback from users and stakeholders. Getting a product to a place where it is solving real user needs while achieving key business goals is something I strive for on every project.
I work cross-functionally
Being able to explain design rationale is nearly as important as the design itself. I’m familiar with presenting my work to stakeholders in engineering, product, and design leadership to ensure everyone is aligned on the design vision. Involving engineering early on in the process to understand constraints and adjust the roadmap with product has helped tremendously on my projects. This allows everyone to be on the same page and avoid last minute changes.
Relevant Projects
In-App Surveys
A customer required a survey distribution capability that wasn't yet available in the platform. Although this feature already existed on the roadmap, it was prioritized to support a deal in the $250k - $350k range. As the sole designer responsible for survey distribution features, I led the end-to-end design effort while modernizing existing workflows along the way.
Platform Settings Redesign
Settings across four product modules had evolved independently over time, resulting in inconsistent navigation, duplicated patterns, and a frustrating experience for users. My goal was to create a unified settings experience that made configuration easier to navigate while establishing scalable patterns for future growth.
Influencer Marketing
Customers were running influencer campaigns outside the platform, with no surface, no pattern in the design system, and no internal agreement on what the product should be. I built discovery for campaign managers along with an onboarding and home portal for influencers. The beta launched to three enterprise accounts.
What I Bring
Enterprise SaaS experience
Experience working cross-functionally
Shipped multiple products to market
Design systems & pattern documentation
Familiar with enterprise platforms
Conducts and synthesizes user research to inform decisions
B.S. in UX Design
About Me
I'm a Product Designer passionate about creating intuitive digital experiences that help people accomplish their goals with confidence. I enjoy transforming complex problems into thoughtful, user-centered solutions through research, collaboration, and iterative design.
I hold a Bachelor's degree in UX Design from Purdue University, along with a minor in Communications and a Certificate in Entrepreneurship and Innovation. These experiences have strengthened my ability to balance user needs, business strategy, and clear communication throughout the design process.
Testimonials
“He was particularly influential in conversations surrounding usability and AI conversational design, bringing strategic thinking, deep design expertise, and a clear rationale to his decisions. Alex has a talent for balancing user needs, business objectives, and technical considerations, which made him a trusted partner cross-functionally.”
— Parker Gindele, Former Manager
“I had the opportunity to work with him on a number of complex features and improvements for our product. What impressed me the most about Alex is his ability to contemplate and understand our customers needs and solve user experience problems in a completely new space where there are no existing UI solutions and best practices yet.”
— Kirill Pakhryaev, Lead Designer
“He has a great sense of accountability for his tasks and ensures his deliveries are timely and impeccable. His critical thinking is very high, and he can understand the problem from different lenses to find optimal solutions. He is a team player and looks out for everyone on the team. I know he will go very far is his career as a designer.”
— Saumya Bhatnagar, Chief of Product